Ontario Health Promotion E-Bulletin, OHPE Bulletin 155, Volume 2000, No. 155
May 1-7, 2000 is National Mental Health Week. This year's theme is Workplace Stress. See an article on this topic prepared by the Canadian Mental Health Association for the Canadian Health Network at:
or see the interactive stress test at the CMHA National Office's web site at http://www.cmha.ca/stresst.htm
This week's feature discusses the return of fear appeals to health communication. It is based on a document called Understanding and Using Fear Appeals for Tobacco Control which was developed by Jodi Thesenvitz for the Council for a Tobacco Free Ontario (CTFO), the Program Training and Consultation Centre (PTCC) and The Health Communication Unit(THCU).
Appealing to Positive Motivations and Emotions in Social Marketing: Example of a Positive Parenting Campaign
Converting the unconverted: the effect of inclination and opportunity to discount health-related fear appeals. (1999)