Ontario Health Promotion E-Bulletin, OHPE Bulletin 332, Volume 2003, No. 332

Introduction

In this weeks' feature, Karly Holmes contributes an article based on "Strategy, Targeting, Results: how to use public opinion research in advocacy campaigns and fundraising," a presentation given by John Willis of Strategic Communications Inc. in Spring 2003. She writes, "Often, organizations mistakenly believe they know what their clients and stakeholders want or need. It is critical to step out of the organization's head space and check in with these groups. Public opinion research is one way to do this."

If you have a resource or point of view to add to this article, let us know by writing to [email protected] More information on our Letters to the Editor column can be found in the OHPE News section of OHPE 268.0 (http://www.ohpe.ca/ebulletin/ViewAnnouncements.cfm?ISSUE_ID=268&startrow=1).

Next week, we will have a new Comings and Goings round-up--so if you want to say farewell to old colleagues, welcome new ones or celebrate your new position, just send an announcement to [email protected]
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