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TDM Social Marketing Webinars from Tools of Change

February-March, 2010

This year’s Tools of Change TDM webinars showcase a range of proven social marketing approaches for promoting telework, walking, cycling and the use of public transit.

  • “TDM for Youth,”February 2, 12:00 a.m. to 1:30 p.m., Eastern Time, Caroline Berryman, Marketing Supervisor, Transit Branch, York Region, and Arthur Orsini, Principle, Urbanthinkers
  • Active and Safe Routes to School, February 23, 12:00 a.m. to 1:30 p.m., Eastern Time, Jacky Kennedy, Green Communities Canada, and Kent Cruger, Principal, Bear Creek Elementary School
  • Smarter Travel: Planning, Implementing and Evaluating Integrated Marketing in London, England, March 2, 12:00 a.m. to 1:00 p.m., Eastern Time, Daniel Johnson, Integrated Programmes Manager, Smarter Travel Unit, Transport for London

Transport Canada’s ecoMOBILITY program is arranging for simultaneous interpretation (there will be a separate French and English audio line) and is paying for the first 100 Canadian connections to participate in each of the three webinars at no cost. The cost for other participants is $50 for the 60-minute webinars and $70 for the 90-minute webinars.

Any number of people can participate at the same location using the same computer and telephone connection. If the free registrations are already taken and you would like to be put on a waiting list, or if you should have any other trouble registering, please contact the Tools of Change registrar at 1-800-262-0934 ext. 3 or

For details on the webinars and to register, go to

For more information on ecoMOBILITY please visit