Back to top

Online Marketing & Fundraising Coordinator, Canadian Cancer Society, Ontario Division

Toronto, Ontario
Deadline January 30, 2011

Job Purpose

  • To support the online marketing and fundraising activities of the Ontario Division.  This position is responsible to ensure we utilize best practices to maximize our marketing, fundraising and education efforts, as well as ensure we conform to CRA/CMA regulations.  

Duties and Responsibilities

  • Support in the delivery of online marketing & fundraising initiatives for new and existing programs, across the organization. This could include, but is not limited to, the creation and replication of online fundraising solutions, online receipt management, web site content updates, e-mail deployment, Google Analytics, SEO/SEM campaigns, social media activities, and reporting
  • Implement division–wide performance monitoring solutions for all online marketing and fundraising tools
  • Participate actively in quality assurance testing of online solutions
  • Develop and maintain documentation for training manuals, webinars, and business processes as they relate to online marketing & fundraising solutions.
  • Conduct training sessions for division staff  and volunteers, as required  
  • Provide on-going “functional guidance” in support of the online marketing & fundraising solutions to staff and volunteers, respond to inquiries and provide coaching as required
  • Report on day to day management of projects (pulling reports, trafficking reports to key stakeholders, publishing to dashboard)
  • Ensure the Society’s visual identity and web development standards are adhered to in all online marketing & fundraising initiatives
  • Ensure compliance with legal and ethical standards of CRA, CMA, PIPEDA, CCS, and Imagine’s Ethical Fundraising Code
  • Stay current on innovations and best practises as they relate to online fundraising and online marketing
  • Work with 3rd party vendors (as required)
  • Other projects/duties as assigned

Health and Safety Responsibilities

  • Works in compliance with the Occupational Health & Safety Act and its regulations
  • Reviews and complies with the Society’s Health and Safety Policy


  • Related post-secondary education, preferably in marketing and/or online marketing/e-commerce; or equivalent combination of education and related experience
  • 2 years of website development and online marketing experience, including the development of online marketing/fundraising solutions, execution of e-mail marketing campaigns, SEO/SEM campaigns, Google Analytics, PPC/CPC campaigns, and social networking
  • Experience with online fundraising platforms (Convio preferred), content management systems & database management
  • Excellent analytical and problem solving skills, including experience with online data collection, analysis, and report development
  • Excellent organizational, time management, and written communication skills
  • Customer focus to interact with staff, donors, volunteers and members of the general public
  • Ability to work independently and exercise sound judgement
  • Advanced skills with MS Office, HTML, XML, CCS, Flash and Photoshop an asset
  • Experience working in a large multi-level or non-profit organization an asset
  • Experience in project and client management an asset
  • Knowledge of Canadian Cancer Society policies and procedures would be an asset
  • A Criminal Records Check is required
  • Non-smoker

In return for your contributions, we offer an attractive compensation package encompassing a competitive starting salary in the $43-45K range and excellent benefits package, which will reflect the level of work experience, and the chance to work in a supportive and progressive environment. Qualified non-smokers are invited to send their resume and cover letter, quoting job#OHPE-102 by January 30, 2011, to:

Human Resources
Canadian Cancer Society, Ontario Division
55 St. Clair Ave. W, Suite 500
Toronto ON M4V 2Y7

The Canadian Cancer Society thanks all applicants for their interest; however only those selected for interviews will be contacted.

The Canadian Cancer Society provides equal opportunity in employment and encourages applications from all qualified persons.