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Coordinator, Hepatitis C Ethnocultural Outreach & Social Marketing Project, CATIE

Toronto, Ontario
Deadline April 29, 2011

Service: Communications & Social Marketing
Reports to: Director,  Communications & Social Marketing
Position(s) Supervised: none
Status: Full time / Contract ( until September 30, 2013; full benefits)
Location: Toronto, Ontario
Posting Date: April 4, 2011


CATIE is Canada’s source for up-to-date, unbiased information about HIV and hepatitis C. We connect people living with HIV or hepatitis C, at-risk communities, healthcare providers and community organizations with the knowledge, resources and expertise to reduce transmission and improve quality of life.

Primary Role:  

The Coordinator, Hepatitis C Ethnocultural Outreach & Social Marketing Project, is responsible for the overall coordination of an Ontario-wide community outreach project that:
(a) identifies and develops relationships with ethnocultural organizations in order to support a multi-pronged hepatitis C communications and social marketing campaign designed to reach at-risk ethnocultural and newcomer communities from countries with a high hepatitis C prevalence, and
(b) informs the development of a communications strategy to encourage people who may have acquired hepatitis C through the blood system to get tested.

Key Responsibilities:

  1. With direction from Director, Communications & Social Marketing, coordinate the execution of a three-year community outreach and social marketing strategy to increase general awareness and service-provider knowledge of hepatitis C in Ontario (a) among key ethnocultural and newcomer communities from countries with a high hepatitis C prevalence and (b) for people who may have acquired hepatitis C through the blood system;
  2. Work closely with CATIE’s Hepatitis C Program staff and the Communications & Social Marketing Department to (a) identify key organizational players, networks, and “influencers,” particularly with a health-care focus, in each ethnocultural community prioritized by the project; (b) determine the HCV awareness needs of those communities; and (c) engage and partner with appropriate service provider organizations to research, develop and test HCV awareness and health promotion messaging and communication/social marketing approaches that will most effectively resonate with, and be sensitive to, their respective culture and languages (this may include, though not necessarily be limited to, people from China, Philippines, Pakistan, India, Egypt and South America --in particular Mexico, Bolivia, and Colombia);
  3. Work closely with Communications & Social Marketing Department to coordinate communications with and activities of external suppliers, in particular advertising agencies, to ensure timely production and delivery of various advertising/ marketing/ communications elements;
  4. Research current and previous awareness and health promotion campaigns, both nationally and internationally, designed to target similar markets with similar messages, in order to gain insights into potential models;
  5. Coordinate planning and execution of any surveys, focus group activities or other such initiatives needed to shape effective communications and social marketing strategies;
  6. Participate in staff meetings and planning processes as needed;
  7. Contribute to internal communications and a healthy work environment;
  8. Other duties as assigned.

Knowledge and Skills Required:

  • Excellent, demonstrated project-management skills;
  • Superior written, communication and presentation skills;
  • Ability to research and evaluate information from various sources;
  • Multilingual capacity, including French, is highly desirable;
  • Lived experience of accessing health information from the perspective of identified ethnocultural and newcomer audiences would be a strong asset;
  • Previous experience in, and familiarity with, social marketing processes, advertising-agency relations, media release writing and outreach, especially relating to ethnocultural audiences, is desirable;
  • Experience working in the not-for-profit sector and/or health sector is highly desirable;
  • Demonstrated knowledge of, and experience in, the application of health promotion and cultural competency principles;
  • Knowledge of and experience working with HIV or hepatitis C issues in the Canadian context is desirable;  
  • Demonstrated ability to work independently, to set priorities and work schedules to meet deadlines, and the ability to be tactful, discreet and sensitive to confidential matters.

CATIE is committed to employment equity and encourages applications from: people living with HIV and/or hepatitis C; visible minorities and people with culturally diverse backgrounds; people of all gender identities and sexual orientations; and people with disabilities.

Interested applicants should visit our web site at .  

E-mail responses preferred. No phone calls, please.

We thank you for your interest, however, only those applicants to be interviewed will be contacted.

Deadline for applications: April 29, 2011    
Submit applications to:

NOTE: To reduce the number of  “spam” responses to this posting, respondents must include the following text in the Subject line of your e-mail: CATIE Job HCV