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Director, Communications and Public Affairs, Ontario Long Term Care Association

Markham, Ontario
Deadline May 15, 2011

The Ontario Long Term Care Association (OLTCA) is the largest long term care association in Ontario and the only association that represents the full mix of long term care operators—not-for-profit, charitable, municipal and private sector. OLTCA members operate 428 long term care homes in communities throughout the province, providing care and service to some 50,000 residents.

We are seeking a seasoned communications expert and superlative writer with a proven record of success and personal drive to manage complex communication and public affairs challenges, tight timeframes, and multiple priorities with energy, creativity and consensus-building acumen. As the ideal candidate you are strategic, articulate, and innovative and will hit the ground running to bring OLTCA’s communications and public affairs portfolio to a new level of professionalism, member and stakeholder value, and overall effectiveness. Working in a highly intense environment comes second nature. You are confident providing advice to long term care leaders, management and staff. You know the importance of building positive stakeholder relationships, thrive on issues management  and no task is too big or too small.

As the Director Communications and Public Affairs, you report directly to the CEO, and serve as a member of the senior staff team, providing vision, strategic thinking, and leadership for OLTCA’s internal and external communications plan. You will develop and manage a comprehensive communications and government relations strategy for the Association to enhance its profile, credibility and influence amongst members, government, the public and other stakeholders. You are an effective writer who can navigate through health care issues and develop a wide variety of media products including news releases, speaking notes and statements.

Specific Accountabilities:

  • Provides advice and counsel to the Board, CEO and senior management with regard to internal and external communications and government relations. Demonstrates insightfulness, political acuity and gain trusted advisor status with respect to communications and public affairs issues.
  • Develops and produces communications, and key messages on behalf of the Board and CEO to members, government, stakeholders and the public. Supports the Board Chair, Vice President, Government Relations and CEO in the development of scripts, talking points and presentations to the membership, government and other stakeholders.
  • Oversees and edits OLTCA’s internal and external publications, website, social media and media relations initiatives, and ensures that these are planned and executed in a professional manner.
  • Coordinates OLTCA’s annual grassroots Advocacy Campaign, including supporting volunteers from the membership to become active and engaged in advocacy initiatives.
  • Develops and maintains strong media relations to ensure positive media coverage, or minimize negative publicity. Proactive in identifying opportunities to share OLTCA’s story and comfortable making the pitch. Effectively monitors and analyzes media coverage for accuracy and alignment with OLTCA’s key messages and communications objectives.
  • Develops and executes opportunities to raise awareness of and promote OLTCA’s innovation initiatives within the province and external jurisdictions.
  • Builds and enhances OLTCA’s website and social media vehicles.
  • Takes initiative and manages several projects, writing assignments and committee activities simultaneously.
  • Pursues outreach, communications and networking opportunities to enhance OLTCA’s profile, value proposition and credibility amongst all stakeholders.
  • Manages, and mentors a small team of direct reports to develop their potential and contribution to the communication and public affairs objectives of the membership.


  • University degree, preferably in communications, public relations, journalism or political science; however, a combination of relevant education and experience will be considered.
  • At least ten years’ experience, five at a senior management level. Experience in Association, or public sector organizations an asset. Ability to lead a small team (2 direct reports).
  • Experience in Ontario’s healthcare sector is preferred, with a solid understanding of the province’s political and regulatory environment.

If you are interested in pursuing this opportunity to enhance your career in a fast-paced, challenging environment forward your resume in confidence via email only to Christina Bisanz, CEO at, by May 15, 2011. Only candidates considered for an interview will be contacted.