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Request for Quotation: The Jack Project--Outreach Program Evaluation, Kids Help Phone

Ontario
Deadline September 12, 2011

Kids Help Phone Request for Quotation The Jack Project: Outreach Program Evaluation

Kids Help Phone, Canada‟s only free, 24-hour, bilingual and anonymous phone and online counselling, referral and information service for youth, is seeking quotes for evaluation services for The Jack Project School Outreach Program. The scope of work is outlined below.

General Statement of Work
This General Statement of Work is intended to provide Respondents with a description of the general objectives and the professional services required for this project. It is not intended to specify or imply the total terms and conditions of the final contract, which will be established by mutual agreement between Kids Help Phone and the selected Respondent(s).

Objective of the Research
The Jack Project is an initiative of the Jack Windeler Memorial Fund at Kids Help Phone, working in close in partnership with the Mental Health Commission of Canada. The project is the legacy of Jack Windeler who in March 2010, as a first-year student at Queen‟s University, tragically and unexpectedly died by suicide. Examining Jack's death revealed a (1) the vulnerability inherent in the 'transition' life-stage for youth aged 15-20, (2) the barriers to help and lack of accessible, coordinated care for this specific demographic, and (3) the huge opportunity and life-long benefit of facilitating and developing early intervention and support for those facing mental health problems.

With a powerful vision of enabling all youth in Canada (ages 15-20) to achieve and sustain optimal mental wellness, the mission of The Jack Project is to support youth as they transition from high school into post-secondary life. The project will achieve this vision through initiatives designed to build, unite and strengthen existing support structures across key environments – online and in school.
Kids Help Phone understands the critical importance of embedding a strong evaluation plan into our School Outreach Program and is thus seeking an independent evaluation team to help us evaluate The Jack Project‟s Pilot Year high school and post-secondary school outreach program (September 2011 – June 2012). In this Pilot Year, the evaluation team will evaluate specific program components to ensure that our educational pieces are meeting their objectives and will also provide recommendations for program optimization.

The Jack Project School Outreach Program (Pilot Phase):

  • September 2011 – June 2012
  • 22 High Schools, 12 Post-Secondary Institutions in Ontario (already selected)

Programming for High Schools:
Pilot schools will be asked to implement programs developed by The Jack Project to help us test, evaluate and optimize these new programs. For each of the 22 high schools there are 3 recommended components:

  • 2-hour Grade 12 student workshop and assembly
  • 2-hour workshop for teachers and school administration
  • 2-hour workshop for parents of Grade 12 students

Evaluation needs for high school programming:

  • The evaluation team will design, or adapt from pre-existing surveys, 3 anonymous pre- and post-surveys to evaluate 1) participant feedback on each workshop and 2) achievement of pre-defined goals (i.e. mental health help seeking, improved understanding of help giving, stigma reduction, etc.).
  • The evaluation team will analyze and report on the pre- and post-survey results for each school, and provide a summary report that compares all schools in aggregate for selected key indicators.
  • The evaluation team will work with The Jack Project‟s content development team to decide how to structure the workshops so they align with the evaluation plan. Kids Help Phone will be developing the content for the workshops in the Summer and Fall of 2011.

Additional evaluation needs for high schools:
In addition to the pre- and post-surveys described above, The Jack Project proposes the following additional high school surveys:

1) Opening “Mirror” Survey: A survey similar to the JED Foundation‟s CampusMHAP but adapted to the needs of Canadian high schools to be completed by high school administrators at the beginning of the school year. We anticipate that all 22 high schools will complete the survey. The evaluation team will:

  • develop this survey (potentially adapting the JED survey)
  • analyze and report on the survey results for each school
  • provide a summary report that compares all schools in aggregate for selected key indicators
  • work with The Jack Project‟s content development team to determine how to structure the survey so that schools can be linked to resources to help them address areas of weakness revealed by the survey.

2) Closing “Mirror” Survey: A survey for high school administrators to be completed at the end of the school year and capturing feedback on The Jack Project experience, mental health promotion-related activities carried out during the school year, and organizational changes resulting from participation in the pilot. We anticipate that all 22 high schools will complete this survey. The evaluation team will:

  • develop this survey
  • analyze and report on the survey results for each school
  • provide a summary report that compares all schools in aggregate for selected key indicators

3) Opening “Student Pulse” Survey: An anonymous survey for Grade 11 and 12 high school students that provides a „snapshot‟ of their general mental health literacy, attitudes towards help-seeking, and perceptions of the overall mental health / areas of struggle of their peer group to be completed by students at the beginning of the school year. Aggregate results of a school‟s student survey will be presented by The Jack Project team as part of the workshops and assemblies for that school. We anticipate that all Grade 11 and 12 students at all 22 high schools will complete this survey. The evaluation team will:

  • review and provide feedback on an existing draft of this survey
  • analyze and report on the survey results for each school
  • provide a summary report that compares all schools in aggregate for selected key indicators

4) Closing “Student Pulse Survey”: An anonymous survey for Grade 11 and 12 high school students that provides a „snapshot‟ of their general mental health literacy, attitudes towards help-seeking, and perceptions the overall mental health / areas of struggle of their peer group to be completed at the end of the school year to evaluate any changes / trends in these areas from the opening survey. We anticipate that Grade 11 and 12 students at all 22 high schools will complete this survey. The evaluation team will:

  • review and provide feedback on an existing draft of this survey
  • analyze and report on the survey results for each school
  • provide a summary report that compares all schools in aggregate for selected key indicators

Additional information:

  • Kids Help Phone will administer all surveys and survey data will be submitted to the evaluation team in electronic format.
  • Kids Help Phone will be responsible for obtaining ethics board review from school administration and required permissions from parents/students for participation in The Jack Project.
  • We anticipate that each high school will run all 3 workshops, however, there may be cases in which a school chooses not to run all 3.
  • The recommended program components will be supported by additional program pieces available in The Jack Project‟s online toolbox that schools are encouraged to implement where resources and interests permit. The evaluation program design should account for the fact that some schools may implement additional program pieces and some may not, and should provide an indication of the benefits of implementing more than the recommended programming.
  • There seem to be on average about 300 Grade 12 students at each high school, with some schools having as few as 55 students and others as many as 600. These are not confirmed numbers, and are only provided as a rough guide to the number of possible respondents.

Evaluation needs for post-secondary institutions:
1) Opening “Campus Mirror” Survey: A survey similar to the JED Foundation‟s CampusMHAP but adapted to the needs of Canadian post-secondary institutions to be completed by campus administrators at the beginning of the school year. We anticipate that all 12 post-secondary institutions will complete the survey. The evaluation team will:

  • develop this survey (potentially adapting the JED survey)
  • analyze and report on the survey results for each school
  • provide a summary report that compares all schools in aggregate for selected key indicators
  • work with The Jack Project‟s content development team to determine how to structure the survey so that schools can be linked to resources to help them address areas of weakness revealed by the survey.

2) Closing “Campus Mirror” Survey: A survey for campus administrators to be completed at the end of the school year and capturing feedback on The Jack Project experience, mental health promotion-related activities carried out during the school year, and organizational changes resulting from participation in the pilot. The evaluation team will design this survey and analyze the results. We anticipate that all 12 schools will complete this survey.

3) Campus “Student Pulse” Survey: An anonymous survey of a representative sample of first-year students that provides a „snapshot‟ of their general mental health literacy, attitudes towards help-seeking, and perceptions the overall mental health / areas of struggle of their peer group, and perceptions of the availability / accessibility of mental health support to be completed near the beginning of the school year. Aggregate results of a school‟s student survey will be presented as part of the workshops and assemblies for that school. The evaluation team should:

  • provide guidance for the size and selection of the sample
  • develop the survey (by adapting the high school student pulse survey)
  • analyze and report on the survey results for each school
  • provide a summary report that compares all schools in aggregate for selected key indicators
  • help The Jack Project understand how administering this survey annually could help track relevant indicators

Additional evaluation need:

  • Provide The Jack Project with suggestions to streamline the survey administration process (e.g. recommending technology like using bubble forms to easily transfer paper surveys to electronic form).
  • The Jack Project is a multi-year initiative, so the approach to evaluation and data collection should assume that longitudinal studies may be performed in subsequent years.
  • All survey data remains the property of Kids Help Phone.Survey data must be collected and stored electronically in a way that it may be transferred to Kids Help Phone at any time. The data structure should be logical and make it easy for Kids Help Phone to store and query with standard database tools (e.g. Microsoft Access) and techniques.


Project Timeline: Respondents should incorporate the project milestones listed below in their response.

August 26, 2011: Issue The Jack Project outreach evaluation request
September 12, 2011: Request for quotes closes at noon
September 20, 2011: Vendor selected
Sept/Oct 2011: Evaluation planning; evaluation plan design; survey development
Oct/Nov 2011: Post-secondary and high school opening mirror surveys administered by The Jack Project; survey data submitted to the evaluation team
Oct/Nov 2011: Post-secondary and high school opening student pulse surveys administered by The Jack Project; survey data submitted to the evaluation team
Dec 2011: Evaluation team reports on mirror/student pulse survey results
Feb/Mar 2012: High school parent and teacher workshops held, pre-and post-surveys administered by The Jack Project; survey data submitted to the evaluation team
Mar/Apr 2012: High school student workshops held, pre-and post-surveys administered by The Jack Project; survey data submitted to the evaluation team
May/Jun 2012: Evaluation team reports on high school workshop survey results

Proposals
We are looking for an innovative, dynamic team who is passionate about mental health, about youth and about social change. We believe that there is a huge opportunity for impact by way of this project and all of our partners have to be as enthusiastic about our vision as we are!
Proposals must be received by noon (12:00 p.m.) on Monday, September 12, 2011. Each submittal should include:
1. Name of interested party (firm or individual) and key contact information, including telephone numbers, postal and email addresses
2. A specific list of key competencies related to the project identified above, including a clear description of your proposed approach, work delivered and time frames.
3. Succinct biographical information for the individual(s) who would undertake work requested
4. A list of 3 references, preferably including other evaluation projects conducted in educational settings or evaluation projects related to youth mental health initiatives
5. An estimated cost for services based upon the Scope of Work above.

Please send your response to:
Natasha Pechmann
Director, E-Services
Kids Help Phone
Natasha.Pechmann@kidshelpphone.ca
Phone: (416) 586-5437 ext 8263