March 26, 2013
10:30-11:30 a.m. (EDT)
Developing strong health communication messages
This webinar is intended to help health promoters review existing communication products from a variety of viewpoints, to identify the highest quality materials, and to develop "creative platforms": specifications for effective communications that can direct writers, graphics artists, and others involved in creative production. This event will enhance participant skills, build a common understanding of the strengths and weaknesses of current materials, and expose gaps in existing resources.
- Present the Message Review Tool
- Present information on the effectiveness, or lack of effectiveness, of past and current examples of health communication campaigns
- Select appropriate communication channels and vehicles to reach health communication objectives
- Identify message strategies and positioning consistent with best practices of health communication and health promotion
Presenter: Sophie Rosa
For more information or to register, please visit http://www.eventbrite.com/event/5497954530#.