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Overview of Social Marketing in Public Health, Capacity Building Services and Resources, Public Health Ontario

March 28, 2013

1:00-2:00 p.m. EST
This webinar is intended to provide public health practitioners involved in health promotion initiatives with an overview of how social marketing can redefine traditional communication methods and be leveraged to expand reach, influence health decision-making, and facilitate engagement and information sharing.
Presenter: Sophie Rosa

Learning objectives

  • Present current social marketing frameworks and models
  • Increase knowledge of how social marketing has changed as a result of Web 2.0
  • Examine the six steps to create an effective social marketing strategy

For more information or to register, please visit
Public Health Ontario is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations to participate in this event, please contact 647-260-7100 or