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Overview of Social Media in Public Health Context, Capacity Building Services and Resources, Public Health Ontario

June 13, 2013

10:30-11:30 a.m. (EST)

The goal of this webinar is to provide an overview of how social media has redefined traditional communication methods and how it can be leveraged to expand reach, influence health decision making, and facilitate engagement and information sharing. Public health organizations must now be more innovative in how they connect with their target audience to ensure responsive services/programs, maximize effects of their services/programs, and increase community involvement. This webinar covers the role of social media in behaviour change, community engagement, health communication, service delivery and in other areas.  

Learning objectives

  • Present current statistics on social media use
  • Increase knowledge of how target audiences have changed as a result of web 2.0
  • Provide an overview of the various social media tools, their strengths and weaknesses and how they are commonly used within a public health context
  • Review best practices of social media use within a public health context
  • Provide an overview on how to establish organizational policies, procedures and leadership to support social media efforts.

Presenter: Sophie Rosa

For more information and to register, please visit