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How to Leverage Social Media in Public Health: Developing Your Social Engagement Strategy, Capacity Building Services and Resources, Public Health Ontario

June 27, 2013

10:30 a.m. to 11:30 p.m. (EST)
The goal of this webinar is to provide participants with the knowledge and skills needed to build a social engagement strategy.

Learning objectives

  • Describe how to develop social media engagement objectives based on the communication goals and objectives of your organization,
  • Learn how to monitor online conversations: determine key words to monitor and detect patterns in search volume,
  • Demonstrate how to identify the top sites an audience uses to find information,
  • Learn how to choose topic specific discussions and find teachable moments,
  • Assess how other messages and organizations are competing for the attention of your audience,
  • Determine the right time to engage on a topic and how, and
  • Develop compelling content.     

Presenter: Sophie Rosa

For more information and to register, please visit