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Skills for Health Promotion: An Introductory-Level Workshop, Health Promotion Capacity Building, HPCDIP, PHO

St. Catherines, Ontario
November 20 & 21, 2013

9:00 a.m.-4:00 p.m.
Seymour-Hannah Sports and Entertainment Centre, 240 St. Paul St. West

This is an introductory-level series of workshops.

We recommend these sessions for:

  • anyone new to health promotion seeking definitions, tools, resources and organized approaches to practice,
  • front line staff that need to choose, plan, implement and evaluate health promotion programs and services, and
  • managers or team leaders who train or advise staff or volunteers about theory and evidence-informed processes.

In each of our half-day workshops:

  • we begin with an overview of key concepts and terms,
  • then briefly address the "why" and "how" of each step in the relevant model,
  • then bring the most challenging steps to life with examples, and
  • identify quality sources of more information, tools and describe our consultation service.

Presenters: Sophie Rosa and Salima Allibhai-Hussein


Planning Health Promotion Programs
Day 1, 9:00 a.m. to 12:00 p.m.

  • In this workshop we will introduce participants to a six-step framework for planning in the context of health promotion. It includes: working with many stakeholders, addressing health in a broad context, and building upon community capacities. Participants will learn about health promotion planning through workshop lectures, practical small group exercises and a variety of learning materials.

Influencing Policy Change and Development
Day 1, 1:00 to 4:00 p.m.

  • This workshop is for public and community health practitioners with an interest in policy as a health promotion strategy. During this workshop we will provide a practical, ‘hands-on’ orientation to the process of developing and implementing health-promoting policies. A key topic will be building support for policy among key stakeholder groups.

Evaluating Health Promotion Programs
Day 2, 9:00 a.m. to 12:00 p.m.

  • In this half-day workshop we provide participants with the skills to begin planning an evaluation for a health promotion initiative. At the end of the half‑day workshop, participants will be able to contribute to the design of a comprehensive evaluation, based on an understanding of the specific context and stakeholder interests.

Developing Health Communication Campaigns
Day 2, 1:00 to 4:00 p.m.

  • In this half-day workshop we provide an overview of 12 steps to developing communication campaigns. This includes applying health communication at the individual, network, organizational and societal levels and integrating media, interpersonal, and events-based approaches. We will use a mix of presentations and hands-on exercises.

For more information or to register, please visit
Public Health Ontario is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations to participate in this event, please contact 647-260-7100 or