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Project Coordinator, PTCC's Media Network, Cancer Care Ontario

Toronto, Ontario
Deadline March 27, 2014

Vacancy/Poste Vacant: Project Coordinator (PTCC's Media Network)
Department/Département: Program Training and Consultation Centre (PTCC)
Reports To/Supérieur Hiérarchique: Team Lead, Planning and Capacity Building
Location/Emplacement: Toronto, Ontario
Status/Situation: Permanent Part-Time (22.5 Hours Per Week 3 Days Per Week)
No. Of Vacancies/Nombre De Postes Vacants: One Hire
Posting Date/Date D’affichage: March 13, 2014
Closing Date/Date Limite: March 27, 2014

Position Summary/Résumé Du Poste:

This position is situated in The Program Training and Consultation Centre (PTCC) ( is a resource centre of the Smoke-Free Ontario Strategy and is funded by Public Health Ontario. The program is led and administered through the Prevention & Surveillance Department at Cancer Care Ontario.

The Program Training and Consultation Centre builds the capacities of public health intermediaries working within Ontario’s 36 public health units to plan and implement evidence-based tobacco control programs. The centre provides a range of capacity building supports including training programs, consultation services (technical assistance) and knowledge exchange initiatives.

The Media Network is a unique component of PTCC. The Media Network helps public health units across the province and other tobacco control stakeholders plan communication campaigns on tobacco control issues. These issues include, but are not limited to topics like smoking cessation, the adoption of municipal smoke-free by-laws in outdoor public spaces (parks, playgrounds, etc.) and the adoption of voluntary no-smoking policies in multi-unit housing environments (apartments, condo’s etc.). The goal of this work is to help increase media coverage on tobacco related issues in order to help raise the profile of tobacco control, change public attitudes and behaviours around tobacco and advocate for healthy public policy.

As an integral member of the team, the Project Coordinator will support the media outreach activities of local, regional and provincial stakeholders working in Ontario on the public health issue of tobacco control in an effort to drive both public and private policy change. The Coordinator is responsible for the planning and coordination of activities to build the knowledge and skills of public health staff and community partners to: help generate positive media coverage on tobacco control and offer health communication and media-related expertise as requested and as issues arise.


The key responsibilities of this position are/Les principales responsabilités de ce poste sont:

  • Liaise and build relationships with public health practitioners and community partners to identify media planning and resource development needs and to provide appropriate consultation support.
  • Develop and implement learning opportunities (training and communications planning consultations) to build the knowledge and skill level of local and regional public health staff, and their community partners to drive public and private policy development.
  • Deliver training in media advocacy, media relations and social media (workshops and webinars)
  • Deliver consultations to public health practitioners and their community partners related to communications (media advocacy and media relations)
  • Support stakeholders in the development of media campaigns to advance local policy change.
  • Provide assistance to develop media-related resources in collaboration with stakeholders including key messages, detailed media reports on issue trends, backgrounders, press release templates, opinion editorials and other media relations and advocacy resources on priority tobacco control issues.
  • Prepare media analyses on selected tobacco control issues
  • Track media clippings and relevant trends on tobacco control issues through both traditional and online media monitoring.
  • Develop project plans and coordinate project activities to meet PTCC’s program deliverables.
  • Establish advisory/work groups for communications projects and tasks when required and facilitate group meetings including teleconferences and in-person
  • Participate in annual planning of PTCC media services and quarterly reviews
  • Develop strategies to communicate PTCC’s services to existing and potential stakeholders
  • Participate in on-going monitoring and evaluation to assess the implementation and outcomes of activities
  • Collaborate with project teams, working groups, partners and colleagues to implement and monitor work plans and identify needs for consultation and training


  • Undergraduate degree or other education combined with relevant work experience; experience in communications or public relations is a strong asset
  • Minimum of three years of communications experience.
  • Demonstrated experience in a public health setting (or non-profit) in utilizing media outreach activities in an effort to drive public or private policy change is considered a strong asset.
  • Expertise in media relations and media advocacy (advancing policy development) within local communities is a strong asset.
  • Demonstrated experience in creating communications plans and writing media materials such as press releases, key messages, detailed media analysis reports highlighting issue trends, etc.
  • Ability to analyze and interpret media coverage.
  • Good understanding of social marketing principles and tactics.
  • Background in public health, non-profit or a public relations agency or an environment supporting a variety of clients or stakeholders in communications is a strong asset
  • Knowledge of tobacco control is an asset.
  • Demonstrated experience in developing and maintaining relationships with government and a variety of stakeholders.
  • Superior organizational and project management skills and attention to detail.
  • Must be able to manage multiple, highly demanding projects involving multiple stakeholders and produce consistently high-quality work often under tight time constraints.
  • Tact and diplomacy in handling confidential or embargoed information and dealing with a variety of stakeholders.
  • Computer literacy (including internet communication tools and research skills; proficiency using Microsoft Office tools). Experience with Microsoft Lync or webinar hosting platforms is considered an asset.
  • Excellent interpersonal skills, including oral and written communication with the ability to work with stakeholders to achieve project goals.
  • Experience with group facilitation and/or training; including experience in media training for spokespersons (considered an asset).
  • Self-starter with the ability to work independently.
  • Must be able to occasionally travel within Ontario, sometimes overnight.

Required Resume Format

If you elect to apply, please prepare a basic, text-based version of your resume to paste into the text resume application box. Near the end of the application process after clicking on ‘Submit’, you will be invited to attach up to three separate files to your application. Please ensure one of these attached files is your formatted resume in either a .doc, .rtf, or .pdf format

How to Apply

To apply for this role, please visit the Cancer Care Ontario Careers website at:

More about Cancer Care Ontario:

Cancer Care Ontario (CCO) -- an Ontario government agency -- drives quality and continuous improvement in disease prevention and screening, the delivery of care and the patient experience, for cancer, chronic kidney disease and access to care for key health services.
Known for its innovation and results driven approaches, CCO leads multi-year system planning, contracts for services with hospitals and providers, develops and deploys information systems, establishes guidelines and standards and tracks performance targets to ensure system-wide improvements in cancer, chronic kidney disease and access to care

Our website is at

We are guided in most part by the Ontario Cancer Plan at

Information about Ontario’s ColonCancerCheck program managed by Cancer Care Ontario can be found at

Cancer Care Ontario manages the medical procedures wait times information system for all Ontarians at
View our listing of all other CCO current postings at:

Cancer Care Ontario is a HOOPP pension plan employer, see the details at
Cancer Care Ontario is an organization committed to ensuring accessible services and communications to individuals with disabilities. Once an applicant has been selected for an interview, requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their accommodation needs known when contacted.

To receive any part of this document in an alternate format, please contact CCO’s Communications Department at 1-855-460-2647, TTY 416-217-1815, or at

À propos de Action Cancer Ontario :

Action Cancer Ontario (ACO) est un organisme du gouvernement de l’Ontario qui cherche à susciter la qualité et l’amélioration continue touchant la prévention et le dépistage de la maladie, la prestation des soins et l’expérience des patients atteints d'un cancer, les maladies rénales chroniques et l’accès aux soins de santé essentiels.

Réputé pour ses innovations et ses approches fondées sur les résultats, ACO assure la planification pluriannuelle du réseau, établit des contrats de service avec les hôpitaux et les fournisseurs, élabore et met en œuvre des systèmes d’information, établit des lignes directrices et des normes et assure le suivi de ses objectifs de rendement pour susciter des améliorations dans l’ensemble du réseau au plan de la lutte contre le cancer, des maladies rénales chroniques et de l’accès aux soins.
Notre site web est à l’adresse :

Nos activités sont orientées en grande partie par le Plan pour la lutte contre le cancer en Ontario :

Vous trouverez de l’information à propos du programme ContrôleCancerColorectal de l’Ontario, qui est géré par Action Cancer Ontario, à l’adresse :

Action Cancer Ontario assure la gestion du système d’information sur les temps d’attente avant les interventions médicales pour l’ensemble de la population de l’Ontario :

Pour consulter la liste de tous les autres postes actuellement offerts par ACO :

Action Cancer Ontario est un employeur qui contribue au régime de retraite HOOPP :

Action Cancer Ontario tient résolument à assurer l’accessibilité de ses services et de ses communications aux personnes handicapées. Des mesures d’adaptation peuvent être demandées à n’importe quel stade du processus de recrutement sous réserve que le candidat ou la candidate satisfasse aux exigences justifiées du poste. Les candidats doivent communiquer leurs besoins lorsqu’ils sont contactés.

Pour recevoir une partie, quelle qu’elle soit, du présent document par l’intermédiaire d’un média substitut, veuillez communiquer avec le service des communications d’ACO par téléphone au 1 855 460 2647, par téléimprimeur au 416 217 1815 ou par courriel à