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Manager, Communication, Prostate Cancer Canada

Toronto, Ontario
Deadline November 19, 2014

Department: Marketing and Communications
Permanent Full-time, Downtown Toronto
Reporting To: Vice President, Marketing and Communications

Summary of Job

Reporting to the Vice President, Marketing and Communications, the communications manager is responsible for supporting concurrent projects to multiple stakeholders (Mission, Philanthropy, Executive team) to deliver on PCC’s strategic plan.  This includes contributing to the evolution of the website, managing communications for the Mission team, developing content for existing and new communication vehicles for diverse audiences, leveraging and integrating social media into communications plans, handling media inquiries, and providing marketing and communications support to fundraising programs and events.

Job Responsibilities

Duties include but are not limited to the following:

Strategic Communications Management

  • Development of communication plans and publicity campaigns to increase the organization’s brand awareness and support fundraising events
  • Oversee the publication of newsletters and other information materials for donors, volunteers, employees and the public
  • Supervise the marketing and communications coordinator’s writing  and production (of communication and marketing support materials including, flyers, brochures, newsletters, etc.
  • Lead the development and execution of a comprehensive, targeted stakeholder management and communications strategy and implementation plan in support of Research and Support Services
  • Create the development of Research and Support Services key messages for delivery to external groups, including answers to frequently asked questions
  • Act as a Research and Support Services representative for external events as required
  • Maintain a professional and service-oriented approach to building a network of relationships, representing PCC professionally and effectively

External Communications Management

  • Champion the ongoing evolution of PCC’s website and ensure that content is current
  • Continue to expand  PCC’s involvement in social media
  • Develop and execute outreach strategies to media to promote PCC initiatives
  • Respond to media inquiries
  •  Act as broker and manager for creative requests from internal partners for external vendors)
  • Working with the Research and Support Services Team, develop the web strategy for Research and Support Services section of the website and implement tactical components, including researching writing and editing website and social media content and developing and implementing an up-to-date editorial calendar
  • Research, write and edit press releases for Research and Support Services initiatives and liaise with the PR agency regarding distribution
  • Develop Research- and Support Services-based media materials, including responding to media inquiries, writing and editing quotes and articles on behalf of senior management, and researching and writing articles for external publications
  • Identify and develop new opportunities to raise the profile of Research and Support Services, via external publications, social media and other outlets
  • Draft lay summaries of all PCC- and Movember-funded research projects and their progress and final reports
  • Conduct interviews with researchers, survivors and stakeholders as appropriate to develop content for various applications
  • Build and maintain a PCC researcher speaker list for media enquiries and presentations to support groups and other external lay audiences
  • Evaluate the effectiveness of communications via analyzing metrics and media impressions
  • Lead physician engagement programs including education and  engaging physicians in advocacy initiatives
  • Support PCC’s advocacy campaigns

Internal Communications Management

  • Provide communications counsel and expertise within PCC  to optimize quality, and strategic alignment  of all departments communications
  • Partner with Research and Support Services as the   communications lead
  • Develop and publish  the Board newsletter, soliciting submissions and determining most effective way to communicate strategic accomplishments
  • Coordinate the planning of internal communications including weekly calendar of events, staff meetings and other events
  • Contribute to the development of the Marketing and Communications Team through sharing best practices and leading professional development activities

Stewardship Communications

  • Develop research information materials for external lay audiences including support groups, funders and donors
  • Provide outcomes content and communications counsel for fundraising direct marketing initiatives

Quality Control

  • Provide leadership and feedback to all PCC users regarding  brand mark, writing style, grammar, punctuation and editing
  • Participate in working groups to develop and execute communications plans on behalf the Fundraising and Mission teams
  • Manage all French translation needs

Specific Requirements

  • Exceptional research, writing, proofreading and editing skills for a variety of communication materials such as  website content, articles for newsletters, bulletins, broadcast emails, and news releases
  • Experience interacting with the media, including development of key messages
  • Solid working knowledge of standard Microsoft Office packages (PowerPoint, Visio, Word, Excel), databases, website content management systems; basic knowledge of Adobe (Creative Suite, Professional) Experience with Drupal would be an asset
  • Computer literacy is essential including demonstrated expertise and experience with multimedia tools and social media
  • Experience with production of publications and Website management
  • Bachelor’s degree or equivalent in marketing/communications or a related field
  • Minimum of five years related marketing experience is required, preferably in a non-profit setting

Interested applicants are invited to apply at HR@prostatecancer.ca by November 19th, 2014 stating salary requirements.  
 
We thank all applicants but only those selected for next steps will be contacted.
 
No agencies, please.