January 28, 2015
12:00-1:00 p.m. Eastern Time
Love to Ride is a workplace cycling program that uses "stage of change" to segment participants and cost-effectively tailor communications with them.
By targeting information and tools specific to individual users, participants are moved along a personal journey of change. Also innovative
are its use of mobile platforms like cell phones and tablets to reach the right people with the right information at the right time. In 2014, the
program was being rolled out across hundreds of municipalities in the UK. In 2015, it is being expanded further across the US, UK and into Continental Europe. Love to Ride was designated a Landmark case study in 2014. Comments from the peer-selection panel: Replicability and adaptability are sky high! ... Pragmatic, focused, innovative, creative ... Builds engagement over time .... Good use of electronic media to reach many people in a tailored way without the resources needed for face-to-face ... Similar to the sophistication of online advertisers.
Presented by: Thomas Stokell of Challenge for Change
Cost: $US 50. A limited number of free registrations are still available for this webinar by contacting the Tools of Change Registrar firstname.lastname@example.org.
More details and registration: http://webinars.cullbridge.com/course/index.php?categoryid=3
Next Up: Bicycle Friendly Communities, March 17, 2015