The use of social media is rapidly expanding and offers a new way for public health information to be communicated to the broader population. Based on a systematic literature review, this briefing note summarizes the evidence for public health groups considering the use of social media. The paper begins by defining social media, followed by a discussion of how social media can be used in public health, how it has been effectively applied, and its major contributions to public health. It then addresses the key questions: "What is the effectiveness of social media?" and " What is the impact on health inequalities?"
- English http://www.ncchpp.ca/181/publications.ccnpps?id_article=1371
- French http://www.ccnpps.ca/190/Publications.ccnpps?id_article=1372