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Communicating for Change: Improving Public and Decision-Maker Awareness on Health Equity, National Collaborating Centre for Determinants of Health

March 18, 2015

1:00-2:30 p.m. EDT

Public awareness and support for the social determinants of health (SDH) can be a key driver for policy change to improve everyday living conditions and promote more equitable distribution of power and resources for health. Over the past few years there has been a concerted effort in Canada and elsewhere  to develop effective communications tools and resources that will engage Canadians on the concepts of the SDH and health equity. There are a growing number of tools and resources being developed by a range of organizations which reflect the realities of the local context.

This webinar will explore:

Public perception of the social determinants of health in the Canadian context the relationship between public opinion and policy change and explore principles to improve communications on the social determinants of health. The webinar will highlight principles to develop messages that consider the complexity and value-laden characteristics of the concepts.

Advisors on Tap:

  • Dr. Ketan Shankardass, Assistant Professor, Wilfrid Laurier University & Research Scientist, Centre for Research in Inner City Health
  • Dr. James Talbot, Chief Medical Officer of Health, Alberta Health
  • Sume Ndumbe-Eyoh, Knowledge Translation Specialist, NCCDH

To register for this webinar visit

Resources in our Library: Communicating the social determinants of health common messaging guidelines,