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Great Way to Introduce Team Mates to Social Marketing and CBSM, Tools of Change

October 5, 2015

12:00-1:30 p.m. EDT

Want to get your team members to better understand and support your behavior change work? Haven’t been able to get them to related training off-site? Invite them to participate with you, at your location, in brief, convenient webinar training sessions.

Next in our series of 90-minute interactive webinars is “Introduction to Social Marketing and CBSM”. Participants in that session will learn about the language and key concepts of Social Marketing and Community-Based Social Marketing (CBSM), their evolution and roles in the intervention continuum, Exchange Theory, behaviour selection, audience research, stages of planning a program, and the synergistic tools of change emphasized in Community-Based Social Marketing.

Instructor: Jay Kassirer

For details and registration, visit