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Introduction to Formative Research Targeting Your Audience, and Overcoming Barriers; Tools of Change

November 9, 2015

12:00-1:30 p.m. Eastern Standard Time

Learn the basics of conducting formative research, audience segmentation and pretesting, even on a limited budget. In this 90 minute webinar you will learn how to identify the key barriers that could otherwise discourage your target audience from making the desired changes, as well as the motivators that you will need to ‘talk to’ in order to engage their interest. You'll get advice on best practices for both secondary and primary research - what you need to know in order to conduct, supervise or use the research, including simple, practical tools and tips for doing the research yourself. Finally, you’ll learn techniques for overcoming common barriers, see how various programs overcame unique barriers, and get suggestions for further resources on the topic. This is one in a series of social marketing instruction and review webinars that can be taken in any order.

Suggested audience: Those who are relatively new at conducting, supervising or using market research to develop and improve social marketing programs.

Tip: Host a group! There is no additional charge when you invite others to participate in the webinar with you at your location, using the same computer and telephone connection.

Price: $70 (A limited number of free registrations are available by contacting our registrar).

Instructor: Jay Kassirer MBA CMRP