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2016 Symposium: Defining a roadmap for implementation of social media in population and community health initiatives, Texas Tech University Health Sciences Center School of Nursing

Austin, Texas
January 29, 2016

The University of Texas, Conference Center, J.J. Pickle Research Campus

The goals of the conference are to:

  • Convene content experts from broad backgrounds to examine current implementation, evaluation and research methods of using social media in population and community health initiatives
  • Address a gap in available Health IT tools, interventions and evaluation strategies to effectively and efficiently leverage social media in population and community health initiatives to document and inform a “Roadmap”


  • Describe the current usage of social in the United States and Canada
  • Explore and generate an inventory of best-practice activities (including staff training, and strategies to attract/engage consumers, address disparities)
  • Develop a research infrastructure to generate evaluation methodologies to measure and qualify the impacts of social media on health.
  • Document and disseminate a “Roadmap for Implementation and Evaluation Methods for use of Social Media in Population and Community Health initiatives”.

We will answer important questions for local, regional, state and federal initiatives including:

  • What are the best practices with respect to the use of social media to improve community/population health?
  • What are the best methods to measure and evaluate the use of social media to improve community and population health?
  • How can social media be utilized to effectively address health disparities through engagement of diverse populations utilizing social media tools?

Please take a moment to register, we anticipate the conference filling to capacity:

Deadline date for early registration: January 15, 2016