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Senior Health Promotion Specialist, Tobacco Control, Cancer Care Ontario

Toronto, Ontario
Deadline February 16, 2016

Reports to/Supérieur Hiérarchique: PTCC Team Lead, Technical Assistance
Location/Emplacement: Toronto, Ontario    
Status/Situation: Permanent Full-Time
No. of Vacancies/Nombre de Postes Vacants: One Hire    

About us

Cancer Care Ontario (CCO) -- an Ontario government agency -- drives quality and continuous improvement in disease prevention and screening, the delivery of care and the patient experience, for cancer, chronic kidney disease and access to care for key health services.
Known for its innovation and results driven approaches, CCO leads multi-year system planning, contracts for services with hospitals and providers, develops and deploys information systems, establishes guidelines and standards and tracks performance targets to ensure system-wide improvements in cancer, chronic kidney disease and access to care.

Our employees are our greatest asset.  They bring our vision to life, embody our culture, represent what we stand for and most importantly, are the face of CCO.

We are committed to creating an environment where you are inspired to do your best work, feel valued for the work you do, and have an opportunity to make a difference. To enable a culture that fosters a sense of community where we work together and support each other for a better future, we embody the following People Values:

  • We are rooted in integrity
  • We are driven by accountability
  • We are empowered by our partnerships
  • We are unified in our purpose

Our People Values are essentially how we do our work and how we treat each other.  As a people-centered organization, we are looking for employees who model our values so that together, we can create the best health systems in the world. 

Position Summary/Résumé Du Poste:

The Program Training and Consultation Centre ( is a resource centre of the Smoke-Free Ontario Strategy and is funded by Public Health Ontario. The program is led and administered through the Prevention & Surveillance Department at Cancer Care Ontario

The Program Training and Consultation Centre builds the capacities of public health intermediaries working within Ontario’s 36 public health departments to plan and implement evidence-based tobacco control programs. The centre provides a range of capacity building supports including training programmes, technical assistance/ consultation services and knowledge exchange initiatives.

PTCC is looking for an experienced senior specialist with a specific focus on media and communications.  This unique role will act as the subject matter expert to provide on-the-ground assistance to public health intermediaries and community partners at the local and regional levels to strategically use media to advance the public health issue of tobacco control.    


The key responsibilities of this position are/Les principales responsabilités de ce poste sont:

Provide specific expertise in the area of media and communications with application to tobacco control

  • Provide ongoing consultative support (technical assistance) to the staff of local public health departments, Tobacco Control Area Networks and their community partners working in comprehensive tobacco control to generate and respond to media coverage on tobacco control issues
  • Provide health communication and media-related expertise to stakeholders to plan and implement strategic campaigns to raise the profile of key issues, change public attitudes and behaviours and advocate for healthy public policy change
  • Develop new approaches to build capacity and stimulate media activity on priority tobacco control topics; project manage related media capacity building projects
  • Review and analyze media-related research and evidence to support the ongoing development of PTCC’s media and communications capacity building services
  • Represent CCO-PTCC at external tables related to media and communications planning for tobacco control
  • Liaise and build strong working relationships with public health tobacco control practitioners  
  • Provide information and support resource dissemination, referrals, and ongoing knowledge exchange with Public Health Unit staff and other key stakeholders

Develop educational tobacco control resources and training sessions

  • Lead the development and delivery of training in communication planning, media advocacy, media relations and social media (workshops and webinars) related to tobacco control
  • Work in collaboration with the training team to implement a media and communications training schedule
  • Design, conduct and analyze learning needs assessments for media and communications trainings
  • Review, revise and develop training materials
  • Design and develop media-related resources and toolkits in consultation with stakeholders including, key messages, detailed media reports on issue trends, backgrounders, press release templates, opinion editorials and other media resources on priority tobacco control issues.
  • Lead the development of media analyses on selected tobacco control issues
  • Manage tobacco control media tracking, and dissemination of daily tobacco media updates to listerve members  

Coordinate and participate in planning activities and promotion of the Program Training and Consultation Centre

  • Participate in program operational planning and provide expert advice in the area of tobacco control and media and communications
  • Provide coaching to staff to advance projects and address issues and emerging trends.
  • Develop strategies to help communicate and promote PTCC’s services to clients.
  • Collaborate with project teams, working groups, partners and colleagues to implement and monitor work and the outcomes of capacity building activities
  • Participate on committees and working groups, as appropriate.
  • Frequent travel throughout the province is required (includes overnight travel)


  • Completion of a graduate degree program in communications, health promotion, public health or related area or recognized equivalent required. Candidates with an undergraduate degree and relevant work experience will also be considered.
  • At least three years of related experience media relations or communications, preferably in tobacco control or a public policy area
  • Expertise in media relations and media advocacy (advancing policy development) within local communities.
  • Background in public health, non-profit or a public relations agency or an environment supporting a variety of clients or stakeholders in communications is preferred
  • Demonstrated experience in creating communications plans and writing media materials such as press releases, key messages, detailed media analysis reports highlighting issue trends, required
  • Strong ability to analyze and interpret media coverage.
  • Good understanding of social marketing principles and tactics.
  • Tact and diplomacy in handling confidential or embargoed information and dealing with a variety of stakeholders.
  • Demonstrated experience in developing and maintaining relationships with government and a variety of stakeholders
  • Superior organizational and project management skills and attention to detail.
  • Must be able to manage multiple, highly demanding projects involving multiple stakeholders and produce consistently high-quality work often under tight time constraints.
  • Knowledge of health promotion and education and public health theory and practice
  • Experience working in public health in Ontario
  • Experience with group facilitation and/or training
  • Knowledge of adult learning principles
  • Excellent verbal and written communication skills
  • Excellent interpersonal skills with the ability to work with stakeholders to achieve project goals
  • Demonstrated ability to work as a member of a team and independently, using sound judgement.  
  • Strong critical and analytical thinking and problem-solving skills.
  • Advanced knowledge of Microsoft Office software

Closing Date/Date Limite: February 16, 2016

To Apply: Please submit a resume and cover letter at the following link: