March 20-24, 2017
9:00 a.m. to 5:00 p.m.
193 Augusta Avenue, Lower Level
Upgrade your skills in user centered design through a week of workshops where you’ll learn the essentials of digital psychology and emotional design.
Through plain-language lessons and hands-on exercises, you'll learn how to use psychology and neuroscience to design websites, apps and campaigns that are more intuitive, motivating and emotionally intelligent.
Participants will enjoy group discussions, exercises, and networking opportunities in an interactive learning environment facilitated by Dr. Brian Cugelman.
During the week, we're running 3 workshops, including Psychology for Digital Behavior Change, Psychological Architectures of Digital Behavior Change, and Emotional Design Psychology.
All 3 workshops cover 50 principles of persuasive design psychology, psychological design patterns, journey mapping techniques, the spectrum of motivating user emotions, and essential lessons in the neuroscience of user emotion, cognition and behavior.
Relevance to People Working in non- profits and health:
The workshops draw on examples from multiple industries, including examples from the non-profit, health and public sectors. Your instructor, Dr. Cugelman, has an extensive career in digital marketing and research, having worked for grassroots organizations, the United Nations, global non-profits and government agencies.
Cost: $599, but we offer a 20% early bird discount, and reduced rates for people from non-profits, academia, government, students, and groups of 3 or more. We also offer workshop bundles at reduced rates.
For more information, visit https://www.alterspark.com/training.
To register, visit https://www.alterspark.com/register-eventbrite/toronto-week1.