Back to top

Campaign Launch: The Sex You Want, Gay Men’s Sexual Health Alliance

We at the Gay Men’s Sexual Health Alliance (GMSH) are pleased to announce the official launch of The Sex You Want. A campaign aimed at getting cisgender and transgender gay, bisexual and other men who have sex with men preventing, testing, and treating HIV and other sexually transmitted infections. This campaign is timely with so many ways to have great sex and maintain our health regardless of our HIV status!

What if I want to start PrEP? What if we want to bareback? What if he's undetectable? What if I still want to use condoms? The Sex You Want offers the community answers to these questions in a comprehensive resource. Increasing access to sexual health information in a fun, sex-positive way.   

Today, a number of highly-effective HIV-prevention strategies exist including: condoms, pre-exposure prophylaxis (PrEP), post-exposure prophylaxis (PEP) and the use of HIV treatment as prevention. Thanks to extensive consultation with our provincial network and HIV researchers, The Sex You Want presents these strategies in a variety of info-graphics, videos, and comics that are grounded in science and the experiences of our diverse communities. We are confident that the language and tone will stand out in a community that has been exposed to sexual health social marketing campaigns for the past 30 years.

The Sex You Want embodies a progressive attitude towards sex and pleasure. Advancements in the prevention and treatment of HIV present a meaningful opportunity to engage gay and bisexual men in new conversations about their health, supporting them in getting the sex they want.

Visit http://www.thesexyouwant.ca (EN) and http://www.sexequitallume.ca (FR).

For more information about The Sex You Want please email info@gmsh.ca.