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Incentives and Norm Appeals, Tools of Change

February 20, 2017

12:00 to 1:30 p.m. Eastern Standard Time

Our second last Tools of Change instructional webinar of the season takes place in two weeks on Monday, February 20 – “Incentives and Norm Appeals”.  In this 90-minute webinar, you'll learn to apply two powerful tools of change that can be used at all stages of the change process: incentives (both financial and non-financial) and norm appeals. You'll hear about the significant dangers associated with each tool and how to avoid them, review related theory and examples, and get suggestions for further resources on the topic.

Suggested audience: Three or less years of social marketing experience.

Tip: Host a group! There is no additional charge when you invite others to participate in the webinar with you at your location, using the same computer and telephone connection.

Price: $70 (A limited number of free registrations are available by contacting our registrar at