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Overview of Health Communication Campaigns

Facilitators: Larry Hershfield, The Health Communication Unit & Peggy Edwards, The Aldergroup

This two-day workshop provides an overview of the 12 steps necessary to develop a communication campaign. At the end of the workshop, participants will be able to: apply health communication at the individual, network, organizational and societal levels; develop the skills to integrate media, interpersonal and events-based approaches; and use other communication methods such as edutainment and media advocacy.

This workshop uses a mix of presentations and hands-on exercises. A number of community-based projects will be explored throughout the workshop.

To Register

Please email ( or fax (416-971-2443) your full contact information, the name(s) of the workshop(s) you wish to attend, and your preferred method of receiving the confirmation package.

For more information please visit or contact us at

The Health Communication Unit

at the Centre for Health Promotion

University of Toronto, The Banting Institute

100 College Street, Rm 213

Toronto, ON M5G 1L5

Tel: 416-978-0522

Fax: 416-971-2443