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Direct-to-consumer advertising of prescription drugs: Is this good public health policy?

Beeton Auditorium West, Toronto Reference Library

789 Yonge St (nearest subway Yonge and Bloor)

The site is wheelchair accessible.

7:00 - 9:00 p.m.

Featured speaker: Dr. Peter Mansfield

Canada currently outlaws direct-to-consumer advertising (DTCA) of prescription drugs but pharmaceutical companies are testing the limits of the law with more and more ads appearing on television, on billboards, in cinemas, magazines and public transit systems.

Dr. Peter Mansfield of Australia is the founder of Healthy Skepticism, an organisation concerned with misleading and harmful drug industry marketing. He is in Canada as part of a nation-wide tour to raise awareness about concerns with prescription drug advertising to the public.

"I've seen how damaging DTCA is in New Zealand, and the incredible wastage of money on expensive new drugs that it involves," notes Dr. Mansfield. "The harmful consequences of DTCA include more treatment failures and adverse drug reactions, less money for good care when you need it and less access to reliable, educational drug information. Expecting drug companies to be able to provide unbiased information about their drugs is like expecting proud parents to be able to provide unbiased information about the beauty of their children."

This seminar is sponsored by the Working Group on Women and Health Protection, a coalition of women's health advocates, consumer and public interest organizations, clinicians and academic researchers advocating for better health protection laws in Canada.

Media requests or further information: Anne Rochon Ford (416) 482-6591.