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Making Health Communications Programs Work

From the U.S. National Cancer Institute.



These tools [of change] support the development of Personal Skills, Healthy Public Policy, Community Action, and Supportive Environments. They are closely tied to theories of individual and social change described in the introduction of this publication (http://rex.nci.nih.gov/NCI_Pub_Interface/HCPW/INTRO.HTM), which ties in to theories of individual and social change which social marketers draw upon.