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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

This book is a primary resource for the field of community-based social marketing and an invaluable guide for anyone designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency to alternative transportation. Dr. McKenzie-Mohr is a professor of social psychology and community-based marketing at St. Thomas University in New Brunswick. Visit the community-based social marketing website for a PDF version or buy one from Amazon Books for $14.95.

The website also has an online guide, searchable databases of articles, case studies, graphics and a discussion forum related to fostering sustainable behavior.