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THCU Resources on Communicating to Youth

* Literature Searches

http://www.thcu.ca/infoandresources/LitReviews.htm

Effectively targeting young adults from October 2003

Audience analysis of street youth from July 2000



* Audience Profile -- Tweens

http://www.thcu.ca/infoandresources/tweensaudienceprofile.htm

A profile on Teens will be added in May 2005.



* Case Study -- Not To Kids Case

http://www.thcu.ca/infoandresources/ohccasestudies.htm



Visit THCU's main audience analysis page at http://www.thcu.ca/infoandresources/Step3AudienceAnalysis.htm for more resources.



2) Youth University

http://www.youthuniversity.com/



This monthly e-mail newsletter has news, views and inside scoops about today's kids, tweens and teens. Youth University is published by the WonderGroup Inc., a full-service marketing agency to understand and communicate with tweens, teens and their parents.