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Media Advocacy Workbook

"Media advocacy is the process of working with the media to influence healthy public policies through shaping debate about the topic. Successful media advocacy ensures that issues include a public health perspective, emphasize the social, cultural, economic and political dimensions of health problems, and stress the importance of participation and empowerment in health promotion. The workbook provides a recommended process with many tips and strategies." [from]

This document from The Health Communication Unit can be downloaded as a PDF file. The webpage also lists other web-based and print publications on media advocacy.