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HIV risk behaviour reduction following intervention with key opinion leaders of populations: An experimental analysis.

This study trained persons identified as opinion leaders among gay men in a small US city. A similar city was used as a control group. The research intervention involved educating and supporting the opinion leaders in spreading the message about using condoms and risk behaviours for HIV. There was an 16% increase in condom use during anal

intercourse, and an 18% reduction in the proportion of men with more than one sexual partner in the intervention city,there was no change in the control city. The study concludes "interventions that employ peer leaders to endorse change may produce or accelerate population behavior changes to lessen risk for HIV infection."