Moving from individually focused programs to comprehensive multi-level population-based health promotion strategies makes understanding social and communication networks in our communities essential. Valente's timely and unique text examines the most large-scale and best research on network communications in the diffusion of ideas, behaviours and practices. A short, conceptual book where key elements can be found easily. His description of the characteristics of network opinion leaders is invaluable. Valente does an excellent and thorough analysis of thresholds for diffusion and of critical mass models of diffusion. A wonderful book for the early stages of planning for complex changes on a community- wide level.
Network models of the diffusion of innovations