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Harvesting Support for Locally Grown Food: Lessons Learned from the "Be a Local Hero, Buy Locally Grown" Campaign

"The toolkit is designed for individuals and organizations who are interested in learning about the approach CISA uses to promote locally grown food through a multi-media marketing campaign. The toolkit shares wide-ranging lessons from CISA's successful Buy Local campaign in western Massachusetts, as well as market research, marketing materials, evaluation tools, and other resources. It is filled with creative ideas and tips to get you organized and on your way." [from; site requires free registration]

The toolkit costs $50 and can be ordered from

FoodRoutes Network BLToolkit

P.O. Box 443

Millheim, PA 16854

Order forms are available at the above URL.