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Health Canada's Marketing and Creative Services Division

The Marketing and Creative Services (MCS_ at Health Canada is the marketing arm within the department's Communication, Marketing, and Consultation Directorate. Their primary tools include mass media/advertising, strategic alliances, and web communication and marketing. Make this web site your second stop for information on the how and what of social marketing, lessons learned by the division, case studies, audience research, steps to a marketing plan, presentations , and a comprehensive list of links and resources.