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RFP--Taking Action on Chlamydia, Toronto Public Health

Deadline: September 2, 2005


Toronto Public Health (TPH) is requesting proposals to conduct qualitative analysis of five focus groups with 49 sexually active women aged 16 to 24 that were conducted between April 29 and June 9, 2005.


The young women's focus group study is one of the three components of a larger research project--Taking Action on Chlamydia. This research was initiated by the Sexual Health Promotion Program at TPH based on evidence of the need to reduce Chlamydia infection among young women aged 15-24 who live in Toronto's high priority neighbourhoods. These neighbourhoods are defined by the disproportionate high rates of Chlamydia, other sexually transmitted infections (STIs) and pregnancy. The findings of this research will be used to inform the development of a 3-5 year social marketing initiative--a key health promotion strategy as identified in the Sexual Health Program Redesign Final Report in November 2001.

Five focus groups were held with 49 sexually active women between the ages of 16 and 24 from priority neighbourhoods during the spring of 2005. The purposes of the focus groups were to

* Identify factors that influence when and where sexually active women in priority neighbourhoods go for sexual health care

* Identify opportunities, constraints, barriers and enhancers to proactive Chlamydia testing based on the experiences of the focus group participants

* Identify key social marketing / health communication campaign messages, media channels, and strategies to guide the development of a campaign to promote Chlamydia testing among young women in high priority neighbourhoods

In addition to the pre-determined purposes, analysis of the focus groups will further identify and describe other sexual health issues identified by the participants.

The data to be analyzed consists of

* Five focus group interviews transcribed verbatim and stored in Word documents

* Pre-discussion questionnaires containing ten items

* Visual representations of focus group participants' creation of advertising campaigns to

* Promote Chlamydia testing among sexually active women aged 15-19 or 20-24 and

* Encourage physicians to test sexually active patients age 15-19 or 20-24 for Chlamydia


* Meet with Youth Focus Group Subcommittee of the Chlamydia Social Marketing Committee as needed throughout the length of the contract.

* Submit analysis plan to the Youth Focus Group Subcommittee for approval.

* Conduct analysis of five focus group interviews according to analysis plan.

* Submit a draft report on the findings by November 18, 2005. An electronic version of the draft is required in a current MS Word format.

* Submit a final report on the findings by December 9, 2005. An electronic version of the final report is required in a current MS Word format, plus one paper copy.

Key Qualifications

* Significant experience/expertise in qualitative analysis, preferably in a public health setting

* Strong project management skills

* Demonstrated ability to meet timelines

* Excellent written and verbal communication skills, using clear written and verbal language

* Preference will be given to those with experience working with the target population and to those with sexual health applied research experience

Submission Requirements

The following information must be included in your proposal:

* A cover letter and resume that clearly demonstrates how your experiences reflect the key qualifications

* A detailed plan and description of how and when the requested tasks will be executed

* A breakdown of costs

* Names and contact information of 2 references for whom you have conducted similar projects

Please submit proposals to Deborah Hardwick, Program Evaluator by e-mail at no later than 4:00 p.m. September 2, 2005.

Proposed Timelines

Deadline for submission of proposal: September 2, 2005

Project start date: October 3, 2005

Project to be completed by: December 9, 2005


Total fees should not exceed $7,500, including all taxes and disbursements.

For more information, please contact Deborah Hardwick at (416) 338-0908 or by e-mail at