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Alcohol and Gaming Commission of Ontario (AGCO).

"The Alcohol and Gaming Commission of Ontario (AGCO) was established
February 23, 1998 under the Alcohol and Gaming Regulation and Public
Protection Act, 1996. We are a quasi-judicial regulatory agency that
reports to the Minister of Government Services.

"Our mandate is to regulate the sale, service, and consumption of
beverage alcohol to promote moderation and responsible use, and to
ensure that casino and charitable gaming is conducted in the public
interest, by people with integrity, and in a manner that is socially
and financially responsible." [from]

AGCO mMaterial referenced in the ARAPO's The Effectiveness of
Regulating Alcohol Advertising: Policies and Public Health, include

  • Liquor advertising guidelines: Liquor sales licensees and manufacturers
  • Mandatory signage regarding consumption of alcohol during pregnancy
  • AGCO - Home

Visit AGCO's publication page at for more resources.