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Center for Alcohol Marketing and Youth

"The Center on Alcohol Marketing and Youth at Georgetown University
monitors the marketing practices of the alcohol industry to focus
attention and action on industry practices that jeopardize the health
and safety of America's youth. Reducing high rates of underage alcohol
consumption and the suffering caused by alcohol-related injuries and
deaths among young people requires using the public health strategies
of limiting the access to and the appeal of alcohol to underage persons.

"The Center is supported by grants from The Pew Charitable Trusts and
The Robert Wood Johnson Foundation to Georgetown University."

CAMY material referenced in The Effectiveness of Regulating Alcohol Advertising:
Policies and Public Health includes

  • Television: Alcohol's Vast Adland
  • Youth Exposure to Radio Advertising for Alcohol
  • Alcohol Advertising and Youth Factsheet
  • Youth Overexposed: Alcohol Advertising in Magazines, 2001 to 2003
  • Striking a balance: Protecting youth from overexposure to alcohol ads and allowing alcohol companies to reach the adult market
  • Policy change feasible for alcohol industry

Visit and for these and other factsheets and research reports.