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Academic Resources Related to Mass and Interpersonal Communication

Buller, D. B., Morrill, C., Taren, D., Aickin, M., Sennott-Miller, L.,
Buller, M. K., et al. (1999). Randomized trial testing the effect of
peer education at increasing fruit and vegetable intake. Journal of the
National Cancer Institute, 91(17), 1491-1500.

Carl, W. J. (2006). What's all the buzz about? Everyday communication
and the relational basis of word-of-mouth and buzz marketing practices.
Management Communication Quarterly, 19(4), 601-634.

Dye, R. (2000). The buzz on buzz. Harvard Business Review, 88, 139-146?

EPPI-Centre. (1999, November). A review of the effectiveness and
appropriateness of peer-delivered health promotion interventions for
young people. London: Evidence for Policy and Practice Information and
Co-ordinating Centre, Social Science Research Institute, Institute of
Education, University of London. (An extensive review of the "state of
the art" in peer-delivered health promotion for young people from the
UK and the USA, with recommendations for practicing peer-led health
promotion.)

Thomas, G. M., Jr. (2004). Building the buzz in the hive mind. Journal of Consumer Behaviour, 4(1), 64-72.

Valente, T. W., & Fosados, R. (2006). Diffusion of innovations and
network segmentation: The part played by people in promoting health.
Sexually Transmitted Diseases, 33(7), S23-S31.  (A review of
studies in sexually transmitted disease and HIV prevention using
interpersonal communication.  The review demonstrated the
important role that social network analysis can play in designing
effective prevention initiatives.)

Wiist WH, & Snider G. (1991). Peer education in friendship cliques:
Prevention of adolescent smoking.  Health Education Research,
6(1), 101-8.