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Scoring Your Media Success

8:30-10:30 a.m.
111d Queen Street East (between Church and Jarvis)

A new system for evaluating your media coverage

Presented by The Media Foundation, an organization for professional communicators in the voluntary sector

In 2006, the Canadian Public Relations Society, in partnership with News Canada, developed a media relations rating system that is fast becoming the new industry standard.  Media Relations Rating Points (MRP) is designed to standardize the  measurement, evaluation and reporting of editorial media coverage in Canada.

In this session you will hear from one of the system's key developers Tracey Bochner, vice president of Apex PR agency, and Ruth Douglas, president of News Canada, MRP's media measurement partner.  They will offer an overview of how MRP works and how it gives creditability to media relations activities and quantifies its value.


$35 Member early bird fee before February 9
$45 Non-member early bird fee before February 9 and 45 Member fee after February 9
$55 Non-member fee after February 9

To register, please contact Maggie Fairs at (647) 988-4880 or

Visit to view our new website and calendar of events for 2007.