During this one-hour session we will demonstrate how to use the Campaign
Planner. It can be used individually, or as a working tool for a group planning a campaign.
The Health Communication Unit's Online Interactive Campaign Planner, available at
http://www.thcu.ca/infoandresources/ohc/myworkbook/login/login.asp guides you through steps 5-7 of THCU's 12-step process to developing health communication campaigns:
- setting communication objectives;
- selecting channels and vehicles; and
- combining and sequencing events.
This handy tool allows you to create, save and print a full text summary of your campaign, as well as an attractive timeline of events. These can then be shared and modified at any time, from any computer!
Participants are expected to be familiar with THCU's 12 steps to developing a health communication campaign prior to the session. Please visit http://www.thcu.ca/infoandresources/health_communication.htm to learn about the 12 steps. Participants are welcome to explore the Campaign Planner in advance, and bring specific questions about the tool, to the session.
During this audio and web conference, participants will be linked by telephone and by an online application that allows us to display materials, conduct online polls and hold brief chat sessions.
Participation in the web conference series is free of charge to people who work in health promotion in Ontario. We encourage interested applicants to register as soon as possible as enrollment will be limited to 25 people. Please visit http://www.thcu.ca or call 416-978-0522 for information on how to register.