Back to top

Mass and Interpersonal Communication: Buzz for Behaviour Change

Thomas W. Valente, PhD, Jodi Thesenvitz and Anthony Lombardo

This article provides an overview of the concept of pre-testing draft health communication materials to ascertain the potential for the right "buzz" with members of their social networks (or at least with groups of people who know each other) and encouraging them to discuss what they've seen or heard.