Social Marketing

Going beyond demographics: self-efficacy as a pivotal determinant in health communication and social marketing campaigns


I Introduction
II Self-efficacy as pivotal determinant
III Self-efficacy in health communication and social marketing campaigns
IV Self-efficacy and physical activity
V Self-efficacy across lifespan
VI Conclusion

-- submitted by Sophie Rosa

I Introduction

Best practices in social marketing among aboriginal peoples


I Summary
II Introduction
III Definition of social marketing
IV Methodology
V Key recommendations from the literature
VI Practical Implications
VII Assessment of the research base and directions for future research
VIII Conclusion
IX References and resources

Complementing Your Health Communication Efforts to Maximize Impact


I Introduction
II Social engagement
III Behavioral economics
IV Community-based social marketing
V Conclusion
VI Resources
VI References

Alcohol Policy and FASD Prevention

I Introduction
II Role of public health
III Social marketing campaign
IV Resources

--submitted by Wendy McAllister, BSc, Manager, Best Start Resource Centre, Health Nexus, and Benjamin Rempel, MPH, health promotion field support specialist, Public Health Ontario

I Introduction

Planning and Integration Specialist, South West Local Health Integration Network

London, Ontario
Deadline August 9, 2012

The South West Local Health Integration Network  (LHIN), is one of 14 local organizations that have been created in Ontario to plan, coordinate and fund local health services, including hospitals, community care access centres (CCACs), long-term care homes, community health centres (CHCs), community support service agencies, and mental health and addictions agencies. The office of the South West LHIN is located in London, Ontario.

Organization and Program Resources Related to Feature 720

Health Check website, at at, includes an overview of the program (text and video), nutrient criteria, resources, list of products and restaurants, tips and recipes, and dietitian blogs. Sign up for the healthy eating update. Follow us on twitter @HSFHealthCheck and on Youtube and Flickr.

ParticipACTION...The Mouse That Roared: A Marketing and Health Communications Success Story

I Introduction

II A Model of Social Marketing or Health Communications or Both?

III Keys to Success

IV Community Mobilization, Education, and Leadership

V The Challenge of Bilingualism

VI Advice from the Experts

VII The Legacy of ParticipACTION--Was It a Success?

VIII Conclusion

IX References

-- by Christa Costas-Bradstreet and Peggy Edwards

Christa Costas-Bradstreet is a physical activity specialist with the City of Hamilton Public Health and Community Services Department and a private consultant in the area of physical activity promotion. From 1991 to 2001 Christa worked for ParticipACTION in a variety of roles including national coordinator of the CrownLife ParticipACTION Challenge and director of health communications.

Peggy Edwards is a health promotion consultant with The Alder Group Inc. ( She has worked as a communications executive with Health Canada and as manager of the Fitness Secretariat at the Canadian Public Health Association. Peggy wrote many of ParticipACTION's best known health information materials, including resource kits, booklets, magazine supplements, newspaper articles, and website copy.

If you have a resource or point of view to add to this article, let us know by writing to [email protected]. More information on our Letters to the Editor column can be found in our submission guidelines (

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