II Self-efficacy as pivotal determinant
III Self-efficacy in health communication and social marketing campaigns
IV Self-efficacy and physical activity
V Self-efficacy across lifespan
III Definition of social marketing
V Key recommendations from the literature
VI Practical Implications
VII Assessment of the research base and directions for future research
IX References and resources
The South West Local Health Integration Network (LHIN), is one of 14 local organizations that have been created in Ontario to plan, coordinate and fund local health services, including hospitals, community care access centres (CCACs), long-term care homes, community health centres (CHCs), community support service agencies, and mental health and addictions agencies. The office of the South West LHIN is located in London, Ontario.
Health Check website, at at http://www.healthcheck.org, includes an overview of the program (text and video), nutrient criteria, resources, list of products and restaurants, tips and recipes, and dietitian blogs. Sign up for the healthy eating update. Follow us on twitter @HSFHealthCheck and on Youtube and Flickr.
The Centre for Health Promotion Department of Public Health Sciences, University of Toronto Health Sciences Building, 155 College Street, Room 400 Toronto, ON M5T 3M7 Telephone: 416.978.0522 Email: [email protected] Website: http://www.thcu.ca
II A Model of Social Marketing or Health Communications or Both?
III Keys to Success
IV Community Mobilization, Education, and Leadership
V The Challenge of Bilingualism
VI Advice from the Experts
VII The Legacy of ParticipACTION--Was It a Success?
-- by Christa Costas-Bradstreet and Peggy Edwards
Christa Costas-Bradstreet is a physical activity specialist with the City of Hamilton Public Health and Community Services Department and a private consultant in the area of physical activity promotion. From 1991 to 2001 Christa worked for ParticipACTION in a variety of roles including national coordinator of the CrownLife ParticipACTION Challenge and director of health communications.
Peggy Edwards is a health promotion consultant with The Alder Group Inc. (http://www.aldergroup.com). She has worked as a communications executive with Health Canada and as manager of the Fitness Secretariat at the Canadian Public Health Association. Peggy wrote many of ParticipACTION's best known health information materials, including resource kits, booklets, magazine supplements, newspaper articles, and website copy.