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Social Marketing

ParticipACTION...The Mouse That Roared: A Marketing and Health Communications Success Story

Sections: 

I Introduction

II A Model of Social Marketing or Health Communications or Both?

III Keys to Success

IV Community Mobilization, Education, and Leadership

V The Challenge of Bilingualism

VI Advice from the Experts

VII The Legacy of ParticipACTION--Was It a Success?

VIII Conclusion

IX References



-- by Christa Costas-Bradstreet and Peggy Edwards



Christa Costas-Bradstreet is a physical activity specialist with the City of Hamilton Public Health and Community Services Department and a private consultant in the area of physical activity promotion. From 1991 to 2001 Christa worked for ParticipACTION in a variety of roles including national coordinator of the CrownLife ParticipACTION Challenge and director of health communications.



Peggy Edwards is a health promotion consultant with The Alder Group Inc. (http://www.aldergroup.com). She has worked as a communications executive with Health Canada and as manager of the Fitness Secretariat at the Canadian Public Health Association. Peggy wrote many of ParticipACTION's best known health information materials, including resource kits, booklets, magazine supplements, newspaper articles, and website copy.



If you have a resource or point of view to add to this article, let us know by writing to editor@ohpe.ca. More information on our Letters to the Editor column can be found in our submission guidelines (http://www.ohpe.ca/ebulletin/submit.html).

Count Me In!

Sections: 

I Introduction

II The Challenge of Defining Inclusion in Canada

III A Participatory Approach to the Challenge

IV The Definition of Inclusion

V The Framework for Inclusion

VI The Social Marketing Campaign

VII The Primer and Worksheets

VIII Next Steps

IX Conclusion

X References



--written by Michael Fay, with research by Betty Burcher, Krissa Fay, and Cathy Turl. Michael Fay is the coordinator of the Ontario Prevention Clearinghouse's inclusion and health project, Count Me In!



If you have a resource or point of view to add to this article, let us know by writing to editor@ohpe.ca. More information on our Letters to the Editor column can be found in our submission guidelines (http://www.ohpe.ca/ebulletin/submit.html).

Public Service Announcements: How Can We Make Them Effective?

Sections: 


Introduction

A. Key Points for Effective PSAs

B. Selecting Clear and Realistic Objectives

C. Choosing a Specific Focus Audience

D. Creating a Potent Message: Qualitative Features

E. Selecting Appropriate Channels and Vehicles

F. Frequency

G. Conclusions



- submitted by Jodi Thesenvitz, THCU, jodijt@home.com

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