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Youth 13-19

Engaging and Marketing to Youth in Canada

Sections: 

I Forever Young

II Communication Comfort Zone: Use Every Channel

III Getting Up Close and Personal

IV Friends: The New Family

V Penny for Their Thoughts

VI Bigger Bang With Big Brands

VII Light But Not Lightweight

VIII A State of Flux

IX References



-- adapted by Urmila Chandran, for The Health Communication Unit, from "Chicken Just the Way You Like It -- Food for Thought When Targeting Youth," a presentation by Mike Farrell of Youthography and Tim Kleenyside of Fingerprint Communications at the January 2005 FOCUS conference



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