ParticipACTION, the national voice of physical activity and sport participation in Canada, is pleased to draw your attention to a series of academic articles about the revitalized organization’s genesis and impact in the International Journal of Behavioral Nutrition and Physical Activity.
The thematic series is called “ParticipACTION: Baseline Research on the Resurgence of Canada's Physical Activity Social Marketing Leader,” and is edited by Adrian Bauman and Mark Tremblay.
The six ParticipACTION papers establish benchmarks and provide baseline and initial impact data for the ongoing evaluation and monitoring of the organization, using qualitative and quantitative research methods. As a set, they describe a comprehensive approach to setting up evaluations of national social marketing efforts to promote physical activity.
To view the papers, please visit the IJBNPA website at http://www.ijbnpa.org/series/participaction.