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Coordinator, Hepatitis C Communications & Social Marketing, CATIE

Toronto, Ontario
Deadline November 7, 2010

Service: Communications & Social Marketing
Reports to: Director, Communications & Social Marketing
Position(s) Supervised: none
Status: Full time / with a finite term of 3 years
Location: Toronto, Ontario
Posting Date: October 7, 2010

CATIE’s Mission

As Canada’s national knowledge exchange broker for HIV and hepatitis C prevention, care, treatment, and support, CATIE offers a wide variety of free information services for people living with HIV and hepatitis C and for the organizations that serve them. CATIE offers services in print, online, and by phone in English and in French. CATIE also connects individuals and organizations with the expertise and resources that exist across Canada.

Primary Role:  

The Coordinator, Hepatitis C Communications & Social Marketing is responsible for the overall coordination of the development and execution of communications and social marketing campaigns in support of CATIE’s Hepatitis C Program.
Key Responsibilities:

  1. With direction from Director, Communications & Social Marketing, coordinate the development and execution of three-year communications and social marketing campaigns that increase general awareness and service-provider knowledge of hepatitis C in Ontario (a) for members of ethno-cultural and newcomer communities from countries with a high hepatitis C prevalence and (b) for people who may have acquired hepatitis C through the blood system;
  2. Work closely with CATIE’s Hepatitis C Program staff and the Communications & Social Marketing Department, to:
    1. Identify the communications and social marketing needs of the target  audiences;
    2. Develop strategies and a detailed implementation plan designed to address those communications and social marketing needs;
    3. Coordinate the execution of the communications and social marketing plan;
  3. Work with outside organizations and target communities, as needed, to research, develop and test communications and health promotion approaches that will most effectively resonate with, and be sensitive to, the culture and languages of the identified target audiences (for example, these may include, though not necessarily limited to,  Chinese, Vietnamese, Filipino, Thai, Arabic, Hindi, Punjabi, Amharic, Somali and Kiswahili in addition to English and French).
  4. Conduct research to determine current and previous communications and health promotion campaigns designed to target similar markets with similar messages, in order to:
    1. Scope competitive field;
    2. Gain knowledge of breadth of approaches;
    3. Gain insights into potential models from previous campaigns, nationally and internationally;
  5. Coordinate the planning and execution of any surveys, focus group activities or other such initiatives needed to shape effective communications and social marketing strategies;
  6. Work closely with Communications & Social Marketing to develop materials that provide direction to outside advertising agencies in an RFP process, and to aid in assessing the relative merits of agency submissions;
  7. Coordinate the communications with and activities of all external suppliers in conjunction with Communications & Social Marketing and HCV Program staff to achieve a variety of outcomes, including:
    1. Agency RFP process;
    2. Production and delivery of various advertising/ marketing/ communications elements during the development and execution phases of the communications and social marketing plan;
    3. Media outreach, as required;
  8. Work with HCV Program and other CATIE departments, when required, to determine appropriate communications and health promotion approaches in support of CATIE’s educational outreach;
  9. Participate in staff meetings and planning processes as needed;
  10. Contribute to internal communications and a healthy work environment;
  11. Other duties as assigned.

Knowledge and Skills Required:

  1. Excellent, demonstrated project management skills;
  2. Superior written communication and presentation skills;
  3. Ability to research and evaluate information from various sources;
  4. Previous experience in, and familiarity with, social marketing processes and advertising-agency relations, especially relating to the target audiences identified;
  5. Experience working in the not-for-profit sector and/or health sector is highly desirable;
  6. Demonstrated knowledge of, and experience in, the application of health promotion and cultural competency principles;
  7. Knowledge of and experience working with HIV or hepatitis C issues in the Canadian context is desirable;  
  8. Knowledge of French as well as multilingual capacity in one or more of the identified languages is desirable;
  9. Demonstrated ability to work independently, to set priorities and work schedules to meet deadlines, and the ability to be tactful, discreet and sensitive to confidential matters.

CATIE is an equal opportunity employer. Persons living with HIV/AIDS and/or hepatitis C are encouraged to apply.
Interested applicants should visit our web site at  

E-mail responses preferred. No phone calls, please.

We thank you for your interest, however, only those applicants to be interviewed will be contacted.

Deadline for applications: November 7, 2010    

Submit applications to: [email protected]

NOTE: To reduce the number of  “spam” responses to this posting, respondents must include the following text in the Subject line of your e-mail: CATIE Job HCV