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Skills for Health Promotion: An Introductory-level Workshop, THCU & Simcoe Muskoka District Health Unit

Orillia, Ontario
December 6 & 7, 2011

Lakehead University, Orillia Campus, 500 University Avenue

This is an introductory level series of workshops. They are designed for anyone new to health promotion seeking definitions, tools, resources and organized approaches to practice. Front line staff that need to plan, implement and/or evaluate programs and services, as well as managers or team leaders who train or advise staff about evidence-informed processes will find these sessions helpful.

Participants have the choice to register for one day or both days.

Facilitators: Sophie Rosa and Susan Snellin

Day One

Planning Health Promotion Programs
8:30 a.m. - 12:00 p.m.
This initial session introduces participants to a six-step framework for planning in the context of health promotion that includes: working with many stakeholders; addressing health in a broad context; and building upon community capacities. Participants will gain a greater understanding of health promotion planning through a combination of workshop lectures, practical small group exercises and a variety of learning materials.

Evaluating Health Promotion Programs
1:00 p.m. - 4:00 p.m.
This seminar provides participants with the knowledge and skills to begin planning an appropriate evaluation for a health promotion initiative. Through presentation, hands-on activities and relevant examples, participants will build understanding of key evaluation concepts and build skills in setting objectives and choosing evaluation methods.  

Day Two

Developing Health Promotion Policies
8:30 a.m. - 12:00 p.m.
This skill-building training is intended for public and community health practitioners with an interest in policy as a strategy for bringing about health promoting change. It will provide a practical, ‘hands-on’ orientation to the process of developing and implementing health-promoting policies.  Through a combination of lectures plus small group exercises and a case study, the workshop will address the stages of development of community-wide policies, including identifying needs, building support among interested parties and organizations, and reducing barriers for adoption and implementation.  The session will also provide insight into the development of policies for specific settings, such as workplaces and schools.

Overview of Health Communication Campaigns
1:00 p.m. - 4:00 p.m.
This final and practical session provides an overview of the 12 steps necessary to develop communication strategies. This includes applying health communication at the individual, network, organizational and societal levels and developing the skills to integrate media, interpersonal, and events-based approaches.
This workshop uses a mix of presentations and hands-on exercises.

To register for the Orillia Workshop, please visit: