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RFP: Cultural Adaptation of Public Awareness Campaign for Ontario South Asian Communities, Heart and Stroke Foundation

Toronto, Ontario
Deadline December 6, 2012

The Foundation’s Mission Statement

The Heart and Stroke Foundation, a volunteer-based health charity, leads in eliminating heart disease and stroke and reducing their impact through the advancement of research and its application, the promotion of healthy living, and advocacy.  The new visionary mission statement for HSF is “Healthy lives free of heart disease and stroke.  Together we will make it happen.”

The Foundations Diversity Statement

The Heart and Stroke Foundation is committed to creating a welcoming and supportive environment that embraces difference. We are an inclusive organization that values, respects and empowers its employees, volunteers and the people that it serves, and responds to the needs of Ontario’s diverse communities through all its mission activities.

The South Asian communities are one of the priority populations for HSF Ontario.

South Asians have the highest rates of heart disease and stroke compared to other ethno-racial groups. South Asian Canadians are 3 times more likely to have high blood pressure and diabetes (risk factors for heart disease and stroke) compared to white Canadians.

This RFP is to select  a supplier(s) to culturally adapt the national HSF public awareness campaign in order to reach diverse  South Asian communities across Ontario. There are 3 components of this project.  This project could be bundled together or each element sourced separately.  The services required include:  creative adaptation of national campaign, development and execution of media buy and a public relations plan.

To read the full RFP, please visit