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The Happy Meal® Effect, Health Promotion, Chronic Disease and Injury Prevention, Public Health Ontario

March 21, 2013

1:00-2:00 p.m. EST
This webinar will explore how toy premiums offered with McDonald’s Happy Meals® are a prominent form of food marketing directed at children. Dr. Erin Hobin will present the results from a study examining:

  1. The elements of existing policies in the United States in a Canadian context
  2. How the presence of toy premiums offered with healthier foods affect children’s menu selection
  3. The impact of restricting toy premiums to healthier foods.

Sophie Rosa will then explore how basic social marketing principles apply to the marketing approaches used by McDonald’s and the various implications for public health practitioners’ efforts in obesity prevention.
Learning objectives

The webinar participants will gain a better understanding of:

  • The impact of toy premiums on healthy eating among children
  • The basic social marketing principles behind McDonald’s marketing efforts
  • The role of policy in restricting toy premiums to food that meet nutritional criteria
  • The social equity issues public health practitioners must consider in their obesity prevention efforts.

For more information or to register, please visit

Public Health Ontario is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodations to participate in this event, please contact 647-260-7100 or