The Canadian Cancer Society has launched a new tobacco cessation program called Run to Quit. This program uses physical activity as a cessation aide to help Canadians end their tobacco addiction. The initiative builds on the tremendous success of the pilot which showed quit rates of almost 29% after the 10 week program and sustained physical activity levels by 100% of participants at post 6 months.
With three formats of participation, smokers across Canada can take advantage of this challenge that addresses two key risk factors for cancer--physical activity and tobacco use:
- Commit to Quit challenge--Free
- In-store 10 week Running & Quitting program (13 locations in Ontario in 2016)--$69.00
- On-line 10 week Running & Quitting program (anywhere, anytime with inter-net access) $49.00
As John Stanton, Running Room founder explains, “Run to Quit is for everyone as it uses a gentle, step by step approach to build you up to being able to run or walk 5 km.” Smokers must register by March 31st, quit smoking by June 12th, and then complete a 5 km run / walk event before July 31st to be eligible to win the grand prize Ford Focus car or one of five $1000 prizes!
English and French program details and registration are available through the website: http://www.runtoquit.com. Digital files and promotional materials are available by contacting Karen B. Kuzmich, Senior Coordinator, at firstname.lastname@example.org.
Run to quit is a partnership project of Running Room Ltd. and Canadian Cancer Society with financial support from the Public Health Agency of Canada.